Farhoon Asim is a London-based career coach, TEDx speaker, and founder of The UK Job Institute, dedicated to guiding international students through the complexities of the UK job market.
His mission is to help ambitious graduates overcome barriers, land visa-sponsored roles, and build meaningful careers in the UK—without relying on insider connections or blind luck.
The Challenge Facing International Students in the UK
For many international students, the promise of a UK education comes with an unspoken caveat: finding work after graduation is notoriously difficult.
Strict visa rules, limited sponsorship opportunities, and cultural barriers often mean students get lost in the application process, receive countless rejections, or give up entirely.
Farhoon knows this experience intimately—not as a distant advisor, but as someone who lived it himself.
From Karachi to the UK: A Personal Journey
Arriving in the UK at 19 from Karachi, Pakistan, Farhoon struggled with culture shock and isolation. He describes those first months as some of the hardest of his life—calling home every weekend, thinking about returning, and battling self-doubt.
But instead of giving up, he resolved to stay and figure things out.
He worked part-time jobs while studying, navigated the complex sponsorship landscape alone, and faced over 500 rejections before securing his first sponsored role.
Farhoon’s story isn’t about overnight success. It’s about refusing to let barriers define you.
Breaking Into Elite Careers Without Connections
In 2019, Farhoon landed a role as an Audit Graduate at KPMG UK, one of the world’s top professional services firms.
How? By learning the unspoken rules of UK recruitment.
He didn’t rely on luck or family ties. Instead, he cold-messaged 20–30 professionals per role, seeking advice, not handouts. He learned what employers wanted—and adapted his approach until he succeeded.
This experience is at the heart of his coaching philosophy: honest feedback, practical strategy, and relentless adaptability.
High-Growth Startup Experience
After KPMG, Farhoon joined Raindrop, a fintech startup, as the third hire and Growth Lead.
In just over a year, he helped grow revenue from £6 million to £20 million.
Working in a high-velocity startup taught him to move fast, think strategically, and embrace new technology—including AI tools that are now central to his coaching.
Building The UK Job Institute
Recognizing the gap in meaningful career support for international students, Farhoon launched The UK Job Institute in 2025.
It’s not just a coaching service. It’s a step-by-step training ecosystem designed to give students everything he wished he’d had:
- Honest, direct advice on CVs and cover letters
- Mock interviews with real feedback
- Tier 2 sponsorship strategy
- AI-powered writing support
- Affordable, community-driven learning
The Institute’s mission is ambitious but clear: help 1,000+ international graduates secure UK-sponsored roles by the end of 2026.
A Data-Driven, AI-Powered Approach
Farhoon’s approach is unique because it doesn’t stop at traditional coaching.
He uses AI and data to give students an edge, including:
- ATS-optimized CV writing
- AI-assisted cover letters tailored to real job descriptions
- Personalized outreach messaging
- Automated application tracking
This blend of technology and personal coaching prepares students for the modern job market—not just in the UK, but anywhere.
A Proven Track Record
Farhoon’s results speak for themselves:
- Over 150 students placed in Tier 2-sponsored roles
- £1.1 million in revenue generated from his coaching communities in 12 months
- 79,000+ followers on LinkedIn and over 50 million organic impressions
- 69,000+ Instagram followers sharing daily insights
He’s helped graduates secure roles at Big Four firms, fintech startups, and across industries by teaching them to think strategically, brand themselves effectively, and prepare rigorously.
Not Just Coaching—A Movement
Farhoon’s work is about more than individual success stories.
He wants to change the narrative around international students—from vulnerable outsiders to highly sought-after talent.
He believes that asking for help should be normalised—and that clear, honest guidance can transform entire communities of students navigating foreign job markets.
TEDx Speaker and University Guest Lecturer
Farhoon’s expertise has earned him recognition beyond one-on-one coaching.
He delivered a 2025 TEDx talk titled “Turning ‘I’m an International Student’ Into a Superpower”, sharing his personal journey and practical advice with a global audience.
He’s also a frequent guest lecturer at universities and incubators, speaking on:
- Modern job search strategies
- Effective cold outreach
- Personal branding
- Growth marketing for early-stage professionals
These talks focus on empowering students with real tools—not empty motivation.
A Personal Philosophy: Borders as Speed Bumps
Farhoon Asim’s core belief is simple:
“Borders aren’t stop signs. They’re speed bumps.”
He rejects the idea that being an international student is a disadvantage. Instead, he sees it as proof of resilience, adaptability, and determination.
He’s committed to helping students turn that experience into a competitive edge in the UK job market.
What The UK Job Institute Offers
Through The UK Job Institute, Farhoon provides:
- 1:1 coaching tailored to student goals
- Group workshops on CV writing, interview prep, and sponsorship planning
- AI-powered writing tools for better applications
- Community memberships with weekly live Q&As
- Affordable, step-by-step training designed specifically for international students
The goal is not just to get students hired—but to equip them for long-term success in the UK.
How to Get in Touch
Farhoon makes himself accessible to students who want clear, personal support.
✅ Website: www.ukjobinstitute.com
✅ Email: hello@ukjobinstitute.com
✅ LinkedIn: Farhoon Asim
✅ Instagram: @farhoon_asim
✅ YouTube: Farhoon Asim Channel
He shares daily insights, student wins, and honest career guidance across these platforms.
Final Thoughts
Farhoon Asim isn’t just a coach—he’s a partner to international students navigating one of the world’s most competitive job markets.
His approach blends personal experience, modern technology, and relentless honesty to help students do what once felt impossible: build meaningful careers in the UK with visa sponsorship and confidence.
If you’re an international student serious about your future, Farhoon’s message is clear: you don’t have to do it alone.
Leave a Reply